Privacy Policy

Africa Data Centres is committed to protecting your privacy and being transparent about
how we use your data. This notice sets out the basis on which we collect and process your
personal data through your use of our website, registration for events and/or signing up for
newsletters and other marketing activities online.

Information about us

Africa Data Centres is the controller responsible for your
personal data (referred to as “we”, “us”, “our” or “Africa Data Centre” in this privacy
notice). We are registered with the UK Information Commissioner’s Office. Our registered
office is at 6 New Street Square, London, EC4A 3BF, England. If you have any questions
about this privacy notice, the use of your personal information or your dealings with our
website you can contact us at

What type of information is collected from you?

The information we collect depends on your interactions with
Africa Data Centres and the choices you make with us, including your privacy settings.
The information we collect can include the following:

Personal information

Personal information is information that identifies you as an individual or relates to an
identifiable individual, including: name, title, company name, job title, postal address,
telephone number or email address. If you submit any Personal Information
on behalf of other people then you must have their permission to do so in accordance with this Privacy

Other Information

Other Information is any information that does not reveal your specific identity or does not
directly relate to an identifiable individual. This might include, for instance, browser and
device information, information collected through cookies, pixel tags and other
technologies, demographic information and other information provided by you or
aggregated information.

Location information

We collect information about your imprecise location which includes, for example, a
location derived from your IP address or data that indicates where you are located with less
precision, such as at a city or postal code level. Your IP address is a number that is
automatically assigned to the computer that you are using by your Internet Service Provider
(ISP). Collecting IP addresses is standard practice and is done automatically by many
websites, applications and other services.

How we collect information from you

We may collect information from you in a variety of ways including:

  1. Personal Information.
    • Through our website:
      We may collect Personal Information through our website,
      e.g., when you request a product brochure, register for an event, contact us,
      subscribe to our newsletter or download content (e.g. whitepapers).
    • Offline:
      We may collect Personal Information from you offline, such as when you
      attend one of our events, speak with our sales representatives or contact our customer services.
    • Information from Other Sources:
      In order to enhance our ability to provide relevant
      marketing, offers and services to you, we may obtain information about you from
      other sources, such as public databases, joint marketing partners
      and social media platforms, as well as from other third parties.
  2. Other Information.
    • Through Your Browser or Device:
      Certain information is collected by most browsers
      or automatically through your device, such as your screen resolution, operating
      system name and version, device manufacturer and model, language,
      internet browser type and version.
    • Through Cookies and Other Similar Technologies:
      Like many other websites, the Africa Data Centres website uses cookies.
      Cookies are small pieces of information sent by an organisation to your computer and stored on
      your hard drive to allow that website to recognise you when you visit.
      They collect statistical data about your browsing actions and patterns and do not
      identify you as an individual.

How to Control Cookies

It is possible to switch off cookies by setting your browsers preferences. Turning cookies of
may result in a loss of functionality when using our website.

Please review our Cookies Policy for more information.

Our Use of Web Beacons and Analytics Services

Africa Data Centres web pages may contain electronic images known as web beacons (also
called single-pixel gifs) that we use to help deliver cookies on our websites, count users who
have visited those websites and deliver co-branded products. We also include web beacons
in our promotional email messages or newsletters to determine whether you open and act
on them.

What we use your personal data for

Data protection law in the UK allows us to collect, use, store and transfer personal
information if we have one or more of the following purposes for doing so:

  • To fulfil a contract with you; or
  • Where necessary to comply with a legal or regulatory obligation; or
  • Where necessary for our legitimate interests (provided your interests and
    fundamental rights do not override these interests); or
  • For other reasons where you have expressly consented to those purposes.

Below are the ways we will use your personal data to fulfil your contract and/or for our legitimate interests:

How we use your personal information

We may use your information to:

  • Send you information which you have requested and that may be of interest to you.
    These may include information about Africa Data Centres or Cassava Group
    products and services we offer, promotions of our associated companies goods and
  • Send you administrative information such as notifying you of changes to our
    services, terms, conditions and policies.
  • To personalise your experience on the website by presenting products and offers
    tailored to you.
  • To seek your views or comments on the services we provide;
  • To show you personalised product and services advertisements on Google, LinkedIn,
    Twitter and Facebook. The ads that you see may be selected based on information
    we process about you, such as your location or the content you view. For example,
    if you view content on our website about Data Centres, we may show you advertisements about
    Data Centre Connect. We ask for your consent for such direct marketing when you complete a
    registration with Africa Data Centres.

Who has access to your information?

We will not sell or rent your information to third parties.

We will not share your information with third parties for their marketing purposes.

Third Party Service Providers working on our behalf:
We share personal data among Africa Data Centres-controlled affiliates and subsidiaries. We
also share personal data with vendors or agents working on our behalf for the purposes
described in this statement. For example, companies we’ve hired to provide customer
service support or assist in data cleansing may need access to personal data to provide
those functions.
We require all third parties engaged by us to respect the security of your
personal data and to treat it in accordance with the law. Such third parties are only allowed
to process your personal data in accordance with our instructions, and not for their own purposes.

How to access & control your personal information

For requests to access or delete your personal information, contact Africa Data Centres
by emailing
We will respond to your request within 30 days.

What choices do I have?

You have a choice about whether or not you wish to receive information from us. If you
do not want to receive direct marketing communications from us about the company or
our products and services, then you can select your choice by ticking the relevant boxes situated
on the form on which we collect your information.

If you receive promotional emails from us and have not agreed to this you can notify us by
following the directions in that message (e.g. unsubscribe option in the footer).
This option does not apply to mandatory service communications that are part of certain
Africa Data Centres services, or to surveys or other informational communications that have their own
unsubscribe method.

International transfer of Information

The data that we collect from you may be transferred to and stored at a destination outside
the European Economic Area (“EEA”) to work with members of the Africa Data Centres and third parties,
who we use to help us carry out the purposes referred to above or to comply with a legal duty.

Whenever we transfer your personal data out of the EEA, we will make sure an adequate
level of protection is afforded to it by use of contract clauses with recipients which mean
they must protect your personal data with the same level of protection as it has in the EEA.

How long we keep your personal data

We will hold your personal information on our systems for as long as is necessary for the
relevant activity, or as long as is set out in any relevant contract you hold with us. Thereafter
we may keep it for longer in order to respond to any questions or complaints and to
maintain necessary records to satisfy legal, accounting or reporting requirements. We may
also keep your data for research or statistical purposes.

Your rights

You have the right to access, correct or request erasure of your personal data and to
request the transfer of the data to you or a third party. You may object to the processing of
your data where we are relying on a legitimate interest and may ask us to restrict it
processing. Where we are relying on your consent to the processing (such as direct
marketing) you may withdraw your consent at any time.

We may need to request specific information from you to help us confirm your identity and
ensure your right to access your personal data (or to exercise any of your other rights). This
is a security measure to ensure that personal data is not disclosed to any person who has no
right to receive it. We may also contact you to ask you for further information in relation to
your request to speed up our response.

You have the right to make a complaint at any time to the Information Commissioner’s
Office (ICO), the UK supervisory authority for data protection issues (
However, we would appreciate the chance to deal with any concerns you may have before
you approach the ICO so please contact us in the first instance.

If you have any questions or require any more information, please contact us at

Cookie Policy

Africa Data Centres (“us”, “we”, or “our”) uses cookies on (the “Service”).

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

What are cookies

Cookies are small pieces of text sent to your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognise you and make your next visit easier and the Service more useful to you.

Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.

How Africa Data Centres uses cookies

When you use and access the Service, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioural advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

Essential cookies

These cookies are essential for the operation of our website. They make it possible for you to browse and use our website. If you disable these cookies, the website will not function correctly.

Functionality Cookies

These cookies are used to recognise and remember your preferences. For example, functionality cookies may use information, such as your location, to make sure that you arrive at a version of our Site that is specific to your city or region.

Performance cookies

This site uses Google Analytics and Hotjar which are the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. If you do not allow these cookies, you will experience less targeted advertising. These cookies do not directly store personal information, but are based on uniquely identifying your browser and internet device.

Below we list the different types of cookies that may be used on our websites. To the extent any Personal Information collected through cookies, the Privacy Notice above applies and compliments this Cookies Policy.

Cookie name

Description of Purpose

Google Analytics

These cookies are set by Google Analytics. They are used to calculate visitor, session and campaign data for the Sites' analytics reports. For more information, visit


We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular, a device's IP address (captured and stored only in anonymised form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.

You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Marketo Munchkin

This cookie is set by Marketo. This allows a website to track visitor behaviour on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form. For more information, please visit

Google AdWords

These cookies enable behavioural advertising and analytics on the Google AdWords platform. For more information visit


These cookies and tracking pixels enable behavioural advertising and analytics by Facebook. For more information visit


These cookies enable behavioural advertising and analytics by LinkedIn. For more information visit


These cookies enable behavioural advertising and analytics by Twitter. For more information visit

What are your choices regarding cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the web browser settings for each web browser you use, on each device you use to access the internet.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

You can learn more about cookies at the following websites:

If you have any questions about this Cookies Policy, the practices of this site, or your dealings with this website, please contact us at